Un analista rivede l’ipotesi che si era diffusa in questi mesi sul fatto che iPhone 8 avrebbe dovuto avere un prezzo superiore ai 1000$ .
Lui invece crede che il prossimo iPhone 8 avrà un prezzo compreso 850$ e 900$ in USA per il modello da 64GB . Il modello da 256Gb invece dovrebbe costare tra i 950$ e 1000$ .
Contrary to some perceptions, Apple prices quite competitively. Apple likes to position its entry-level products at the mid-market with “Pro/Plus” products close to competitors at the high end. Therefore, we do not think Apple will stray far from the price point of Samsung’s most expensive model at $840-850 and will keep the entry OLED model at $850-900. Apple’s 256GB OLED model could be $950-1,000, but the 256GB 7 Plus already is $970.
“Apple’s top model will be at a display size disadvantage to Samsung’s Galaxy S8 Plus. We still think Apple will choose to price its top model relative to Samsung’s top model, but remain cautious on how much higher Apple could ultimately go on price given a smaller display,” Milunovich wrote.
“Offsetting this display size differential is the fact that the OLED iPhone could have features not included in the Galaxy S8 Plus, such as a front facing 3D sensing camera, embedded fingerprint sensor and higher quality facial recognition.”